Rob Rader is a highly experienced business affairs attorney with 18 years of professional experience for multi-billion dollar media companies, high-growth digital media companies and major and boutique law firms, including over $7 billion of M&A and financings. Much of his recent experience is in digital media with a focus on the content, mobile, apps and internet sectors. His large company domestic media work experience includes advising or negotiating with major companies, including MGM, CBS, NBC/Universal, Fox, Miramax/Disney, Goldman Sachs, Marvel Studios, PBS, National Geographic, Univision and Danjaq (James Bond) as well as major digital companies, such as Amazon, Microsoft, AOL, Akamai, Corbis, Electronic Arts and Activision. Mr. Rader’ has major international experience with leading entertainment companies such as Yian Studios (China Film Group), Toho-Towa (Japan), CJ Entertainment (Korea), AB Svensk Filmindustri (Sweden), HIT Entertainment, Mumbai Mantra (India) and the World Bank (for entertainment matters). As an in-house attorney, he spent nine (9) years at MGM where he helped run numerous departments, including the $1.2 billion home video division. He worked seven (7) years at the major law firms Mitchell, Silberberg & Knupp and Morrison & Foerster before joining a boutique digital media and entertainment firm.
Throughout his career, Mr. Rader has been the “go-to” executive tasked with handling complex, emergent issues and sectors, especially in new technology and digital media. His experience spans the gamut of legal, business and operational aspects of digital and traditional media with specialty fields in content, mobile apps, online/internet, interactive media, advertising and significant international experience. Rader’s major skills include running in-house business departments for media companies, including supervising outside counsel in litigation, corporate, trademark and bankruptcy matters, and business development activities such as strategic partnerships and financing. He has handled all aspects of financing, acquisition, development, production, promotion, distribution and licensing of film, video, consumer products, location-based entertainment, videogames, mobile applications and digital content for studios and outside clients including experience in all forms of distribution (digital, theatrical, television, non-theatrical, home entertainment, radio and stage theatrical) and ancillary exploitations (merchandising, commercial tie-ins and tie-ups, mobile phones, apps, print publication, videogames, theme parks and location-based entertainment, soundtrack and music publishing).